Basecamp
We research what your audience searches for on YouTube and Google.
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YouTube SEO That Gets Your Videos Found
YouTube is the world’s second-largest search engine, and Google increasingly shows videos right in its results. That means a well-optimized video can be found for years, pulling in viewers and customers long after you publish it — or it can vanish into obscurity because nobody told YouTube what it was about.
We apply real SEO discipline to your videos — keyword research, optimized titles, descriptions, tags, chapters, and transcripts — so they rank in YouTube search, appear in suggested videos, and surface in Google. The same topical-authority thinking we use for websites, applied to video.
Video That Gets Found, Not Buried
There are two ways videos get views: the algorithm pushing them, and people searching for them. SEO owns the second — and unlike a fleeting burst of suggested traffic, search traffic compounds. A video that ranks for a real question keeps earning views month after month, year after year.
A quarter of a century doing SEO has taught us how search engines decide what to show. YouTube and Google are no different: they reward content they clearly understand and trust, and that understanding is something you can engineer.
Telling YouTube What Your Video Is About
YouTube cannot watch your video the way a person does — it leans heavily on the text you give it: the title, description, tags, chapters, and captions. Most businesses leave these blank or vague, then wonder why nobody finds the video.
We optimize every one of those signals around the terms your audience actually searches, so YouTube can confidently match your video to the right viewers.
- Keyword research for video search intent
- Optimized titles that rank and earn clicks
- Keyword-rich descriptions and tags
- Chapters and timestamps for key moments
- Accurate captions and transcripts
Ranking In Google, Not Just YouTube
Google now shows video carousels and individual videos directly in search results, especially for "how to," review, and demonstration queries. An optimized video can win a spot on Google’s first page even when your written content cannot.
We optimize for both surfaces, so your videos work double-duty — found inside YouTube and surfaced in Google — and reinforce your overall search presence.
Part Of A Bigger SEO Strategy
Video SEO is most powerful when it is not an island. We connect it to your website’s SEO — embedding videos on relevant pages, matching topics to your content strategy, and using video to support the keywords you want to own.
That joined-up approach builds topical authority across everything: your site, your videos, and increasingly the AI assistants that cite well-structured content.
Local Insight, Honest Reporting
As a St. John’s company, we understand local search intent too — helping your videos get found by nearby customers when that matters. And we report plainly on what’s ranking and what’s next.
No jargon, no vanity metrics — just videos that get found by the people you want watching.
Quality Over Quantity — And A 100% Guarantee
We take on fewer clients on purpose, so your video SEO gets the same senior attention as our website work.
And we stand behind the work: we guarantee your satisfaction, 100%.
What’s Included
- Video keyword & topic research
- Search-optimized titles & descriptions
- Tags, hashtags & categories
- Chapters & timestamp optimization
- Captions & transcript optimization
- Google video-result optimization
How We Deliver It
The Ascent
We optimize titles, descriptions, tags, chapters, and transcripts around those terms.
The Summit
We track rankings and refine so videos keep climbing and getting found.
What You Walk Away With
- Videos that rank and stay found
- Traffic from YouTube and Google search
- A library of videos that keeps working
Frequently Asked Questions
What is YouTube SEO?
YouTube SEO is optimizing your videos — titles, descriptions, tags, chapters, and transcripts — around what people search for, so YouTube and Google can understand and rank them. It’s how videos get found through search rather than just luck.
Can YouTube videos show up in Google search?
Yes. Google shows video carousels and individual videos in results, especially for how-to, review, and demo queries. We optimize for both YouTube and Google so your videos work on both surfaces.
How is YouTube SEO different from website SEO?
The principles are the same — help search engines understand and trust your content — but the signals differ. Video relies heavily on titles, descriptions, tags, chapters, and captions since the platform can’t "watch" the video itself.
How long until a video ranks?
It varies by competition, but well-optimized videos often start surfacing within weeks and keep climbing. Unlike a viral spike, search rankings compound — a ranked video keeps earning views long-term.
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