Basecamp
We audit crawlability, indexation, speed, structure, and schema to find exactly where engines struggle with your site.
Service Hub · Technical SEO
Technical SEO is one discipline within our broader SEO Services — the foundation the rest of your SEO stands on. Great content cannot rank on a broken foundation: speed, crawlability, indexing, structure, and schema decide whether search engines and AI assistants can even access and understand your site. Get it wrong and nothing else you do matters.
With a quarter of a century of watching algorithms come and go, we build the technical foundation that lasts. (For the full SEO picture — on-page, content, local, and links — see our SEO Services hub.)
When most people think about SEO, they think about keywords and content. But content sits on top of a technical foundation, and if that foundation is cracked — slow pages, blocked crawlers, messy structure, missing schema — even brilliant content struggles to rank. After a quarter of a century, we can tell you this is where most sites quietly lose.
Technical SEO is the work search engines judge you on every day but visitors never see. It is also where the biggest, fastest wins usually hide.
Before a page can rank, it has to be crawled and indexed. It sounds obvious, yet a huge share of sites accidentally block, bury, or duplicate their most important pages. We make sure every page that should be found, can be found.
We fix the foundations engines depend on — and remove the ones quietly working against you.
Google measures real-world performance through Core Web Vitals, and slow sites are penalized in both rankings and conversions. We remediate the things that make sites slow — heavy images, render-blocking code, poor loading strategy — so your pages are fast for both users and crawlers.
Speed is one of the few SEO levers that helps your rankings and your revenue at the same time.
Schema markup (JSON-LD) tells search engines and AI assistants exactly what your content means — who you are, what you offer, what each page is about. It is how you earn rich results and become an easy, confident citation.
Most competitors have barely started here. Implemented well, structured data is a genuine, lasting advantage.
The way people search is changing. Increasingly, an AI assistant answers the question and decides which sources to trust. Clean structure, fast performance, and rich schema are exactly what make your business easy for those systems to parse and recommend.
Technical SEO is no longer just about Google — it is about being the answer wherever the question is asked.
Technical SEO is broad, so we have broken it into focused pages — from a plain-English explanation of what it is, to schema markup, Core Web Vitals, speed, and a full technical audit. Start anywhere below.
Each one goes deep on a single part of the foundation that decides whether you rank.
We take on fewer clients on purpose so each site gets senior technical attention. You are never just a ticket in a queue.
And we stand behind the work: we guarantee your satisfaction, 100%.
A plain-English explanation of technical SEO — what it is, why it matters, and what it includes.
Learn moreJSON-LD structured data that earns rich results and makes your business an easy AI citation.
Learn moreFix LCP, INP, and CLS to pass Core Web Vitals — for better rankings and a smoother experience.
Learn moreCut load times dramatically to lift conversions, rankings, and the experience of every visitor.
Learn moreA deep technical audit with a prioritized, plain-English action plan — not a 100-page robot report.
Learn moreWe audit crawlability, indexation, speed, structure, and schema to find exactly where engines struggle with your site.
We fix the foundation — architecture, speed, structured data, and indexing — in priority order of impact.
We monitor crawl stats, rankings, and Core Web Vitals, and keep the foundation clean as you grow.
Technical SEO is optimizing the infrastructure of a website — speed, crawlability, indexation, structure, and structured data — so search engines and LLMs can access, understand, and rank it.
On-page SEO is about content and keywords on the page. Technical SEO is about the underlying foundation that lets that content be found and understood at all. You need both, but the technical foundation comes first.
Some fixes (like indexing or speed) can show impact within weeks; structural and authority gains compound over months. We prioritize the highest-impact work first.
Yes. We start with a full technical SEO audit to find exactly where engines struggle with your site, then fix issues in priority order. See our Technical SEO Audit page.
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Stuck below 100? We'll run your site through Google Lighthouse & PageSpeed and send you a plain-English breakdown of exactly what's slowing it down — and how to fix it. No cost, no obligation.
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